This afternoon I was re-reading some of Drayton Bird’s ideas, and came across his post on the 5 simple words that can increase sales by 20%. When someone writes to you, or talks to you, you need an explanation. You need a reason to listen or read. It’s not enough for someone to launch into …
Most people have got copywriting all wrong.
Most think that expert copywriters just sit down and bash out sales letters in an hour or so. That couldn’t be further from the truth.
If you have a Marketing Blueprint in place, then it’s likely you’re using Facebook in some way.
A common strategy is to write a Link Post that outlines your offer and then promote it using the ‘Boost’ button (ask us why this is a bad idea, though).
Google Analytics is an amazing bit of kit.
It allows you to see lots of things, at-a-glance, including:
If you’ve heard of Rand Fishkin, then you’ll be aware of 2 things about him: