If you have a Marketing Blueprint in place, then it's likely you're using Facebook in some way.
A common strategy is to write a Link Post that outlines your offer and then promote it using the ‘Boost' button (ask us why this is a bad idea, though). Someone asked me recently what I would do if I got a negative comment on my post. After all, this is a public platform, so we should always encourage discussion.
The following is a great example of this issue:
Firstly, it's important to know the difference between a ‘troll' and a negative comment. A ‘troll' is someone who just wants to get a reaction – they'll often make offensive comments, or sweeping generalisations (and, often, spelling and grammar errors!).
If you come across a troll on your Facebook page, then my advice is to delete the comment and ban the user. Nothing you can say will appease them.
However, in the comment above, I get the feeling this is a genuine comment. I sense that this person either doesn't understand the offer, or doesn't trust the company making it.[thrive_text_block color=”orange” headline=””]Just for the record, I think this is a bad Facebook post! It is simply trying to sell the investment, not provide value for the reader. It would be much better to do a post on how you can invest in a crowdfunded property with much less risk than buying the house yourself.[/thrive_text_block]
So this is how I would reply:[thrive_testimonial name=”” company=”” image=””]
Very valid point Kevin. Although this investment actually yields 14%, there are a lot out there that are not great choices. But of course it depends what you want out of your investment – if you want capital appreciation then you're always gambling on house prices increasing, but that's why ‘safe' investors leave their month in the bank earning 0.5%!
The investors who buy this deal with us typically are investing for monthly income, and any appreciation is a bonus. (In fact, we'd actively advise against this deal for someone looking for a ‘quick buck').
Are you currently investing, Kevin? What kinds of deals do you prefer?[/thrive_testimonial]
What would you do?