How to automate your lead generation with sales funnels

If you’ve read any kind of sales or marketing article recently, you’ve probably come across the term ‘funnel’. A lot of so-called gurus sell this as some kind of ‘silver bullet solution’, that when implemented will fix your entire marketing. Don’t fall for it. Whilst funnels are incredibly important (and should be at the heart …

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Infographic: The ultimate guide to SEO-friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic. Have a look at Search Engine Land for the full article. http://feeds.searchengineland.com/~r/searchengineland/~3/_ofvLpH3HL0/infographic-ultimate-guide-seo-friendly-urls-249397

Google updates for local search marketers

Important changes for local businesses. Ads now appear in Local Finder results, plus ads display differently in Google Maps. The post Google makes 2 ad updates that will affect local search marketers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. via Google makes 2 ad updates that will affect …

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Your customer doesn’t want your product…

…they want what it does for them. So if you’re in the B2C world, then: They don’t want your specialist dog food, they want a healthy dog that doesn’t react badly to food, They don’t want a new mattress, they want a comfortable night’s sleep, They don’t want that children’s toy you sell, they want …

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5 Simple words…

This afternoon I was re-reading some of Drayton Bird’s ideas, and came across his post on the 5 simple words that can increase sales by 20%. When someone writes to you, or talks to you, you need an explanation. You need a reason to listen or read. It’s not enough for someone to launch into …

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Your customer doesn’t care about you

Sorry to be the one to break it to you, but your customer couldn’t give a toss about: Your qualifications Your code Your back-office systems Your team Your customer support Your business plan Your awards Of course, I’m generalising here for effect. What I should say is that ‘these things are not the most important …

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