Why I don’t believe the hype around Marketing on Facebook (and you shouldn’t either)

Don’t get me wrong, I flippin’ love Facebook. It’s currently the best and cheapest way to reach your target customers, and you should probably be using it. However, it’s just a platform. It’s just a way to reach your audience. It’s just what us poncey marketers call, ‘a route to market‘. And if it closed down …

Read moreWhy I don’t believe the hype around Marketing on Facebook (and you shouldn’t either)

Goals Feature In ActiveCampaign

If you’re an Active Campaign user, you’ll probably already know that the relatively new feature ‘Goals’ are revolutionising how we marketing funnels. Here’s a small excerpt from Active Campaign guru Barry Moore on how goals work. [responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’0′ hide_title=’1′ hide_fullscreen=’0′ autoplay=’1′]https://www.youtube.com/watch?v=OafkGSv_fFA[/responsive_video]