How to automate your lead generation with sales funnels

If you’ve read any kind of sales or marketing article recently, you’ve probably come across the term ‘funnel’. A lot of so-called gurus sell this as some kind of ‘silver bullet solution’, that when implemented will fix your entire marketing. Don’t fall for it. Whilst funnels are incredibly important (and should be at the heart …

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5 Simple words…

This afternoon I was re-reading some of Drayton Bird’s ideas, and came across his post on the 5 simple words that can increase sales by 20%. When someone writes to you, or talks to you, you need an explanation. You need a reason to listen or read. It’s not enough for someone to launch into …

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