Everyone’s a Player in the Game of Full Funnel Marketing
I find it hilarious when a business claims it doesn’t do any marketing.
It’s hilarious because it’s entirely impossible to be a business by definition without marketing.
I find it hilarious when a business claims it doesn’t do any marketing.
It’s hilarious because it’s entirely impossible to be a business by definition without marketing.
This afternoon I was re-reading some of Drayton Bird’s ideas, and came across his post on the 5 simple words that can increase sales by 20%. When someone writes to you, or talks to you, you need an explanation. You need a reason to listen or read. It’s not enough for someone to launch into …
Most people have got copywriting all wrong.
Most think that expert copywriters just sit down and bash out sales letters in an hour or so. That couldn’t be further from the truth.