A marketing lesson from the streets of Hanoi, Vietnam

Image of a man falling off a bike

This week I am working out of Hanoi, Vietnam and it is just as insane as everyone told me it would be.

The street food is amazing, but is served on barely washed plates at tiny, playground-sized dirty tables, literally on the filthy back streets of this amazing city.

The people are very warm and friendly, but if you want to see real salesmanship in action, just wander the

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5 Stages of Market Sophistication for Effective Advertising

By taking the time to research on your market sophistication and knowing where your company stands, it will allow you to construct a marketing angle to efficiently and effectively capture the market you want. Source: 5 Stages of Market Sophistication for Effective Advertising

Why I don’t believe the hype around Marketing on Facebook (and you shouldn’t either)

Don’t get me wrong, I flippin’ love Facebook. It’s currently the best and cheapest way to reach your target customers, and you should probably be using it. However, it’s just a platform. It’s just a way to reach your audience. It’s just what us poncey marketers call, ‘a route to market‘. And if it closed down …

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The 4 personality types…

why some tattooed ex-musician thinks your niching isn't working anymore

There was a great post by Mitch Miller the other day about niching & paid traffic, and how he thinks you’re doing it wrong. (Mitch has a pretty interesting past. Well worth a read.)

And he’s right, you know. (Me too until I read his post, by the way…)

Mitch is essentially saying:

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Goals Feature In ActiveCampaign

If you’re an Active Campaign user, you’ll probably already know that the relatively new feature ‘Goals’ are revolutionising how we marketing funnels. Here’s a small excerpt from Active Campaign guru Barry Moore on how goals work. [responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’0′ hide_title=’1′ hide_fullscreen=’0′ autoplay=’1′]https://www.youtube.com/watch?v=OafkGSv_fFA[/responsive_video]